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Ureki

A black magnetic-sand beach on the Guria coast — the region's best-known family summer resort.

Ureki
Photo: G.N. · CC BY-SA 3.0
Time needed
4 h
From Tbilisi
320 km · 4:40
Road
Paved
Car needed
Economy class
Season
June–September
Entry
free

Ureki is a small resort settlement on the Guria coast with one very specific distinguishing feature: its beach sand is black and unusually rich in magnetite. That is the basis of its long-standing reputation, since the magnetic sand is popularly held to benefit the cardiovascular and musculoskeletal systems, which is a large part of why families with children come here year after year.

The practical difference from Batumi is simple. Ureki has sand rather than pebbles, and the entry into the water is gradual and shallow, which makes it comfortable for small children. Because the sand is black it heats quickly in the sun, so walking barefoot at midday is unpleasant.

What to expect:

  • The village centre with small hotels, guesthouses and seasonal cafes
  • Pine woods immediately behind the beach, providing the only real shade
  • Neighbouring Shekvetili, with an amusement park and a large concert arena

The season runs from June to mid-September. September is often the best month: the sea is still warm and the crowds are far thinner than at the August peak. In winter the resort essentially shuts down, and most of what is open in summer simply is not there.

Practical advice

At the August peak Ureki gets crowded and parking in the centre becomes a genuine problem, so arrive in the morning or shift your trip to September. The black sand becomes very hot by midday, which makes beach sandals worth packing. Sun protection matters here: the only real shade is under the pines, so an umbrella helps. ATMs and shops are in the centre, though smaller cafes often take cash only. Book accommodation ahead in summer, as it fills early.

How to get there from Tbilisi

Ureki is about 320 km and four and a half to five hours from Tbilisi. The entire route follows the E60: Gori, Khashuri, the new Rikoti section, Kutaisi, Samtredia and then toward the coast in the direction of Batumi. Ureki sits directly on this road and the access is paved all the way, so an economy car is entirely sufficient. Fill up in Samtredia or Lanchkhuti. On summer weekends traffic toward Batumi backs up badly, so an early start makes a noticeable difference to the driving time.

Click a marker for details. Coloured lines are ready-made road trips.

Nearby places

Beach

Kobuleti Beach and Protected Areas

A quieter resort town north of Batumi — a long pebble beach and a rare peat bog reserve.

Monastery

Shemokmedi Monastery

The burial monastery of the Gurieli princes near Ozurgeti, with a famous history of icons and metalwork.

Fortress

Petra Fortress, Tsikhisdziri

Byzantine fortress ruins on a rocky headland above the sea, between Kobuleti and Batumi.

Booking and enquiries

This site is informational — there is no online payment. Call or email us to book.